I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make [...]
Help me reach my goal of raising $10,000. Sponsor me in Hazon’s fundraising bike ride by contributing to a great cause. Hazon is creating a new dialogue about food sustainability and is [...]
Crain’s New York Business reports that New York nonprofits are reporting drops in income ranging from 10% to an astonishing 70%. WAKE UP CALL: Cutting costs is a reactionary response that [...]
Design and Religion Butt Heads Where does the sanctity of religion leave off and branding begin? That’s the question that Sikh transit workers are addressing in their protest against the [...]
Lessons from a Campaign – Blog Post I recently followed up with an nonprofit organization that produced an outreach campaign around the concept of alleviating hunger in their community. [...]
Careful observation is the key to strategic thinking and to staying creative. Instead of relying solely on the computer, I stay fresh through drawing and painting which enhance my observation [...]
Looking for good networking? Check out these event calendars: NONPROFIT Charity Happenings – A large list of fundraising events, galas and benefits produced by nonprofits Nonprofit [...]
Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best [...]
Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to [...]
Is your website doing all it could to explain your mission, galvanize members and generate support? I addressed this issue at a seminar at the Support Center for Nonprofit Management [...]
Toady, I conducted a seminar on Branding and Your Fundraising Event in conjunction with Peter Levinson, Owner of Levinson Block LLC. The session was part of the Connecticut Association of [...]
