How well do your donors know your organization? In large part that depends upon how well you are communicating your brand — your vision, values and personality. If done well, you can form deep [...]
How your nonprofit can communicate its mission for greater impact By Howard Adam Levy, Principal, Red Rooster Group How does your nonprofit organization remain relevant? By keeping your strategic [...]
Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1. Through a [...]
In an effort to establish a clearer identity, the United Jewish Communities renamed itself the Jewish Federations of North America and adopted a new logo that it hopes will be used by the network [...]
So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson. a logo?
It is interesting to note that these organizations are nearly a hundred years old (some even older), with the exception of Habitat which is 33 years old and ARC, which is 60 years old. During [...]
