In Madison Square Park today, people were handing out postcards with a pack of gum taped on. Free gum was an enticing offer and got me to take the postcard. The card itself had a compelling [...]
I recently received an invitation for a fundraising event that had the standard ticket prices already sold out. As a donor that supported the organization in the past, what do you think my [...]
YouTube In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video [...]
I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make [...]
Lessons from a Campaign – Blog Post I recently followed up with an nonprofit organization that produced an outreach campaign around the concept of alleviating hunger in their community. [...]
Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best [...]
Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to [...]
Is your website doing all it could to explain your mission, galvanize members and generate support? I addressed this issue at a seminar at the Support Center for Nonprofit Management [...]
CLIENT: ProLiteracy Direct mail packages that come in standard business size envelopes are identifiable as fundraising solicitations from a mile away. So the question is, how do you get the [...]
Sue Green, Founder of Nonprofit Central and Howard Levy, Principal of Red Rooster Group, co-produce Advice-Link events for nonprofits. • • • Nonprofits face pressing problems, but often [...]
Amidst all the recent financial gloom and doom, I thought it’s worthwhile to report a blip of good news on the fundraising front and relate the lessons that can be learned from it. The New [...]
The population is aging at a rate faster than anyone had anticipated. In less than three decades from now, the number of people globally under the ages of five years and those above the age of 65 [...]
