There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated [...]
Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit [...]
In an effort to establish a clearer identity, the United Jewish Communities renamed itself the Jewish Federations of North America and adopted a new logo that it hopes will be used by the network [...]
. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and [...]
Christian Children’s Fund recently changed its name to ChildFund International. This is a good example of how a nonprofit is adapting to changing conditions by rebranding. The new name will help [...]
The name of your organization can say a lot about who you are, what you do, your values and your audience. While a great name won't guarantee a steady of stream of funds, it can help distinguish [...]
How do nonprofit organizations address long sponsor names in their programs? As more nonprofits turn toward individual and corporate donors, they face the issue of how to acknowledge these [...]
I recently received an email that reinforced the importance of having a strong name for your nonprofit organization. Envirolution, a website leading the revolution for environmental jobs, was [...]
