This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, [...]
Developing effective messaging for your nonprofit is essential in helping donors understand your organization's importance and its impact on society. But the understanding has to start within [...]
There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated [...]
Administrators tell me all the time that communication with the board is essential. In practical terms, what does "good" communication or "constant" communication mean to you? How do you achieve [...]
There’s a lot of buzz about social media, but are small and medium sized nonprofits actually making money through social media? We scoured the web for examples and organized them into one [...]
Creating a website with a Content Management Systems allow you to update the information on your site without knowledge of programming. But how do you know which content management system to use? [...]
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.
How do you measure the effectiveness of a nonprofit organization? In my post, Attributes of a Successful Nonprofit, I argue that low spending on overhead is not the way to measure the worthiness [...]
