CLIENT: New Jersey Center for Non-Profits
Marketing Campaign Promotes Conference for the Nonprofit Sector
When the state-wide association in New Jersey was ready to start up their annual conference after several years’ haitus, they turned to Red Rooster Group to provide direction the theme, branding and promotion.
We knew that getting nonprofits to pay money for a conference in the first year of the recession would be a tough sell. With the theme “Ready, Set Recover: Succeeding a New Landscape,” we presented the conference as a place to re-group and get advice to plan for a year of reduced revenue. We created a campaign of two postcards, as well as graphics for the Center’s website. The strategy worked, with more than 200 people attending the conference, a full slate of sponsors and exhibitors.
The following year, in 2010, the theme “New Jersey Non-Profits, Standing Strong, Standing Together,” presented the conference as a place for the NJ nonprofits to organize and advocate collectively for their needs.
Promoting Membership in the Center
Red Rooster Group’s Relationship with the Center for Non-Profits
Red Rooster Group is a partner with the New Jersey Center for Non-Profits, supporting their efforts and offering discounts to its members and conducting a Free Brand Review Competition for its members.
Find out more about our partnership with the Center for Non-Profits.
Apply for the Free Brand Review Competition run through the Center.
See the Winners of the Free Brand Review Competition for September.
Read about marketing challenges faced by small and medium nonprofits.
