Charity Event Marketing Checklist

Properly promoting your nonprofit fundraising event will help make it a success. We have compiled this checklist of marketing items for promoting your charity event as well as free resources you can take advantage of. And for help with ideas and developing materials, be sure to give us a call.

Promotion Before the Event

• Mail “Save the Date” postcard
• Post your event on your site (if you don’t have this capability or event registration, call us).
• Email blast to your donors
• Write article or post ad in your newsletter
• Advertise in local websites and publications
• List your event on www.charityhappenings.org
• Mail printed invitation
• Create journal ad solicitation sheet
• Create sponsor packages
• Promotional video
• Social media:
  • Create a Facebook event
  • Promote on LinkedIn
  • Tweet about it on Twitter
• Order promotional items / gift bags to hand out
• Create event agenda, brochure, journal and other print materials.
• Create posters and postcards for local distribution
• Send out news releases to local media and online sources

Promotion During the Event

• Directional and Welcoming Signs
• Displays / Banners
• Podium Sign
• Presentation Screen
• PowerPoint or video presentation
• Program / Agenda
• Name Tags
• Awards / Certificates
• Agenda, Journal, Handouts, etc.
• Premiums, Gift Bags
• Remember to take photos and videos

Promotion After the Event

• Thank you notes to committee, vendors, sponsors, donors, etc.
• Post photos and videos on your website, Facebook, Flickr, etc.
• Send press releases to media about success of the event.
• Use social media to continue the dialogue with your donors –  share photos, pose questions, conduct polls, etc.
• Promote your cause – explain what their donation does and what their participation means.

FREE RESOURCES

• Free Tips for Your Nonprofit Event.
• Increase the Impact of Your Charity Event.
• Free video for your nonprofit.
  
• Tips for taking better photos at your event.
• Promote your event here: www.charityhappenings.org

HELP PROMOTING YOUR EVENT

Planning an event is a lot of work and we want to help you maximize the return you get for all your effort. So call us. For the past 20 years, we have been helping nonprofits like yours to add more value to their events. We can help to:

1. Promote your event to sell tickets and sponsorship.
2. Promote your organization’s brand through your event.
3. Turn your donors into advocates for your organization.

Specifically, we can:

• Create a theme and design the look of the event.
• Create a promotional strategy to attract attendees and sponsors.
• Design all the materials necessary (invites, emails, journals, banners, etc.).
• Create websites and online promotion – including online registration for your event.
• Develop social media to foster stronger relationships with your donors.
• Take photos and video and handle publicity before and after the event to promote your organization.