Nonprofit organizations need to let people know about the essential services they offer, as well as attract donors. And yet they often miss the opportunity to do so effectively. In this session, you’ll learn why strong branding, design, and communication are crucial to nonprofit organizations. You’ll also learn tips to improve the writing and design of websites, newsletters, annual reports, and other materials using examples showing how Red Rooster Group has helped nonprofit organizations improve their materials to engage their audiences. Participants will come away with specific tips they can put to use right away.

What You Will Learn

• The “Flip Your Script” method to immediately connect with your audience
• How to frame your issue for maximum appeal.
• How to use storylines to tell effective stories.
• Action design principles to engage your audience.

You’ll leave with a new understanding of communication techniques for appealing to audiences and specific ways to improve your fundraising, marketing,, and communications materials.

Who Should Attend

Executive Directors, Marketing and Communications Staff, Development Directors, Board Members