How to Craft an Effective Case for Support

Nonprofit organizations looking to raise money from major donors need to be able to articulate their vision, impact, and need in a clear and compelling way.  This session describes how to craft an effective case for support for doing so.

Nonprofits of all kinds will learn the essential components of a case for support, the difference between presentation, brochure, and video formats, and how to structure their presentation and brochure to motivate donors to support their cause.

Attendees will have the opportunity to learn from seeing examples of case for support brochures and presentations that we have created for our clients. They will leave with an understanding of what they need to do create an effective case for support for their organization.

What You Will Learn

1. The essential ingredients for an effective case for support.
2. How to hook your donors with a compelling opening.
3. How to use emotion and behavioral techniques to draw donors in.
4. How to use drama, sequencing, and pacing to keep donors engaged.
5. Writing and design techniques to bring your case for support to life.

Who Should Attend

Development Directors, Executive Directors, Marketing and Communications Staff, Board Members