Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization is often an overlooked opportunity to forge a bond with your donors and increase your response rate.
To help you get the most impact from your writing, I urge you to attend a free webinar called “Writing it Right – Why the Words and Format Matter in Business” by Alan Siege on Wednesday, August 5, 1 pm – 2 pm, ET.
He will discuss how to write effective e-mails, memos and reports with an emphasis on ensuring that the message you need to give and the action you want the recipient to take, is clear and well presented. He will analyze each approach and give examples where, when done well, there is little or no ambiguity. He will also provide examples that the participants can take with them as “take-aways” that provide added value.
Learn more: Writing it Right – Why the Words and Format Matter in Business
