Session presented at the New York Council of Nonprofits’s Camp Finance Conference
October 4, 2012, Mohonk Resort, New Platz, NY
Session Description
Getting media coverage for your organization can provide a tremendous boost in creating public awareness for your work. However, many nonprofits have a difficult time explaining what they do, especially, when it comes to talking with the reporters. There are many things you can do to prepare in order to take advantage of media opportunities. This session will present the basics of crafting your organizational story in a way that is understandable to the media. Areas we will cover include:
- The role public relations plays in your overall marketing effort.
- Best practices for developing your organizational message.
- How to identify the right media and approach reporters.
- How to structure your stories for maximum impact.
- How to use images and videos effectively.
This session will include some hands-on activities, so come prepared to share your stories and get feedback.
The Presenter
Howard Adam Levy, Principal, Red Rooster Group
Howard is an industry-recognized marketing communications strategist and public speaker specializing in branding, marketing and design for nonprofit organizations. Throughout a 20-year career devoted to helping nonprofits improve their marketing, Howard has helped countless organizations launch their brands, gain visibility, increase membership, promote fundraising events, and increase donations. Clients have included the ACLU, Environmental Defense Fund, and National Parkinson Foundation as well as many local organizations. Howard has served in many leadership roles at nonprofits including Marketing Chair for Governance Matters and is called on as a public speaker at the top nonprofit venues including the Foundation Center, the Support Center for Nonprofit Management, the Center for Nonprofits in New Jersey, the National Council of Nonprofits, among others.
Handout
Click on image to download PDF.
Participants’ Evaluation
