Toady, I conducted a seminar on Branding and Your Fundraising Event in conjunction with Peter Levinson, Owner of Levinson Block LLC. The session was part of the Connecticut Association of Nonprofits’ spring education series.
Held in New Haven, CT, the workshop helped nonprofits understand how to marry their mission with their fundraising event so that event attendees would leave the event as advocates for the organization. Using case studies for a house salon party, walk-a-thon, dinner gala, and conference-type events, we explained how an organization’s brand can inform the look of the marketing materials for the event, how to highlight the organization’s name so that donors know what event they are supporting, and ways to maximize your marketing budget,
A Few Takeaways:
- Create a theme for your event that reinforces your mission.
- Employ graphic techniques for establishing a consistent visual look for allmarketing materials for the event – from the invitation, to the journal, the emails, as well as the signs and presentation at the event.
- Look for every opportunity to promote your mission and create a consistent brand.
- Have your speakers reinforce your mission as part of the theme of their speech.
- And don’t forget a podium sign with your logo!
The seminar can be adapted for different audiences and different lengths. To bring this session to your organization, contact Howard Levy at 212-673-9353 or howard@redroostergroup.com.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
