How to evaluate all aspects of your marketing, communications and fundraising materials.
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. So it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization’s brand. We’ll provide a worksheet so that you can evaluate your:
- Organizational Readiness and capacity to produce great marketing.
- Brand Fundamentals including your name, tagline and logo
- Website, email marketing and social media
- Printed Materials including brochures, flyers, newsletters and publications
- Fundraising materials and event promotion
- Technology used for your marketing and fundraising
- Tracking and reporting your results
This workshop will give you sense of your marketing strengths and weaknesses, so that you can learn what you need to improve help and help you prioritize your fundraising efforts to get the maximum return. You are sure to leave with some great insights that you can apply right away.
Presenter
Howard Adam Levy, Principal, Red Rooster Group
Who Should Attend
Executive Directors, Marketing and Communications Staff, Development Directors, Board Members
Upcoming Sessions
4.17.12 United Way of Westchester, White Plains, NY (3 hour workshop)
4.25.12 Support Center for Nonprofit Management, NYC (3 hour workshop)
5.10.12 Wake Up Your Brand, CT Association of Nonprofits, Waterbury, CT (3 hour workshop)
- Learn more about this session, including a video and handouts from a past session.
