Reflexions Data provides the programming and technical knowledge to bring complex websites and mobile applications to life. After a decade of working with design firms and business clients, Reflexions was ready to offer its services to discriminating ad agencies. To do so, the agency presence was being expanded from an office in White Plains, NY, to another in Manhattan, and they turned to Red Rooster Group to develop a campaign to position the firm as able partners for the agencies.
To reach this market, we recommended a strategy based on the following premises:
Based upon this strategy, the marketing channels included:
Our next challenge was to define Reflexions Data’s offerings for the ad agencies. To that end, we developed a series of value propositions, organized them into core message points, and prioritized the top three message points:
Our next step was to translate these messages into a compelling creative execution that would appeal to ad agencies. We explored different concepts, ultimately presenting the client with 10 different approaches. Many of these built upon the animal theme that we had used for the previous brochure we had designed for Reflexions Data.
The concept that was selected, “Reflecting Your Inner Animal,” described the way Reflexions Data brings out the best that agencies have to offer by executing their creative visions through websites, mobile apps, and other interactive outlets. The metaphor is useful in showing how Reflexions can partner with agencies to enhance their capabilities behind the scenes, so that the agency is still in control of the client relationship. The theme also has the added benefit of reinforcing the company’s name.
We developed a brochure to bring the concept to life. A series of spreads show small animals with more robust versions of themselves. Short headlines describe how creative agencies can benefit from working with Reflexions Data. The copy is kept short so that it could be read easily and to allow the images to predominate.
This internet ad campaign on AgencySpy drew on the animal imagery and language from the brochure to create engaging graphics that would attract agencies and invite them to learn more about Reflexions Data.
A landing page was designed for the Reflexions Data website to capitalize on the web traffic generated from their AgencySpy ad campaign. The language and graphics on the landing page provide a continuation of the “unleashing your digital potential” idea explored in the ads, while highlighting core aspects of the company’s services.
The campaign included animated banner ads that ran for two weeks on on AgencySpy, a website for ad agencies, and banner ads in AgencySpy’s email newsletter. Within this short time period, the campaign generated inquiries from this difficult to reach market.
“Red Rooster Group has been our go-to team for print and digital marketing. Their team has been instrumental in helping us build our brand and stand out to potential clients. We love the results: consistently creative, unique, and visually impressive.”