American Society for the Protection of Nature in Israel
Website Helps Environmental Nonprofit Engage Donors
Creating a website for Israel’s largest environmental organization to appeal to donors in the United States.
Services
- Brand Strategy
- Website Strategy
- Website Copywriting
- Website Design
- Website Development
The Challenge
Despite its impressive accomplishments in preserving wildlife, protecting open spaces, and providing environmental education, the Society for the Protection of Nature in Israel, going by the name Nature Israel in the United States, was not well known here. They needed a modern website that introduced the brand to the American public, conveyed the breadth of their programs, and engaged donors in their mission. We delivered.
Creating a Fundraising Website for this Nonprofit
We created a new website to help this nonprofit appeal to donors in the United States. The website was part of our larger nonprofit branding engagement in positioning Nature Israel, establishing the fundraising foundation, and creating campaigns to generate leads.
The site leveraged Israel’s reputation as a start-up nation for innovation to position Nature Israel as the green beacon for the world. As one of the most dense, diverse, and developed countries on Earth, Israel’s environmental solutions could have far-ranging impact for other countries.
In creating the website, we started from scratch, reimagining the user experience, writing all the copy, designing the interface, and developing the interactive features to engage donors.
Describing the Organization
Nature Israel, formally known as the American Society for the Protection of Nature In Israel raises funds for the Society for the Protection of Nature In Israel. It’s the largest of several other international organizations raising funds for the work done in Israel. The website describes the relationship between the two entities.
Conveying Areas of Service
The organization focuses on conservation, education, activism, and eco-tourism. The site features current initiatives and invites site visitors to learn more. An RSS feed brings in news stories about the organizations so people can see how the organization is making an impact through its various programs.
Communicating Impact
The Society for the Protection of Nature In Israel has an impressive 70-year track record of results in protecting wildlife. A slider showcases recent accomplishments, while a vertical timeline presents seven decades of environmental wins to bolster the credibility of the organization.
Telling the Fundraising Story
To solicit support for the organization, we made a clear case in pages that describe the need and reasons to support Nature Israel. One page builds on the main message about how supporting Israel helps the world, while another page describes how the Middle East is warming at twice the global average and that Israel is increasingly vulnerable to the impacts of climate change.
Engaging Website Visitors
The Society for the Protection of Nature in Israel conducts webinars every two weeks on a variety of environmental topics. The webinars are featured prominently on the site as a way to engage new donors.
Promoting Eco-Tourism
Travel to Israel is an important part of cultivating donors and a core part of the strategy. The trips are positioned as a different way to experience Israel — with access to special wildlife sites. We are promoting trips with web pages, brochures, and emails and encouraging registration and building a list of people interested in the trips.
A Powerful Tool
The organization now has a powerful tool to tell its story and engage donors. The website is part of a larger engagement strategy for cultivating donors in the United States.
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