Synovation Medical Group
Promoting Patient-Centered Healthcare
We built a brand for this pain-management practice with a unique business model.
Services
- Discovery Interviews
- Materials Review
- Brand Strategy & Positioning
- Messaging
- Welcome Kit
- Patient Information Sheets
- Provider Sheets
- Consumer Advertising
- Banner Displays
Synovation Medical Group focuses on patient-centered care that helps people get back to doing the things that pain has prevented them from doing. They needed their brand to tell their story. Strategist Nicole Minore led the process for revitalizing Synovation’s brand.
Pain Management
Synovation goes beyond pharmaceuticals to treat pain. It offers a range of options, from PT to acupuncture, from meditation to laser therapy. Patients partner with their doctors to achieve control over their pain and their health.
Business Model
Its business model has revolutionized medical practices. Doctors get paid for treating a patient for a whole year. The sooner the patient is pain-free, the better it is for all. And their pain reduction outcomes bear this out.
Defining Their Brand Essence
OLD BRAND
Synovation’s old brand featured medical-oriented imagery that was very clinical, and perhaps even scary. Images were generic, and there was no consistent visual look.
NEW BRAND
We refocused the brand on the patients’ personal experiences — addressing them as people with concerns, not just bodies to be fixed. We created an authentic human voice, a pleasant personality, and a distinctive, recoginizable look.
Featuring Real Patients
We feature real patients with different pain issues and different treatment plans to help prospective patients understand their options, see the outcomes, and feel a connection with the practice.
Visualizing Outcomes
We reimagined the way that data was represented, changing multi-color pie charts into blue and green bar charts for an easier comparison of treatment effectiveness.
Welcoming Patients to a New Medical Model
The Welcome Kit we created dispels misperceptions about treating pain solely with drugs. The kit presents a personal approach to pain management, putting the patient in control, and features an array of treatment options. Die-cut holes allow three of the treatment options to show through to entice people to open the brochure to discover Synovation’s multi-disciplinary approach to pain management.
Educating Patients
Because Synovation believes pain is experienced by each patient differently and can be managed by the patient, educating patients is a high priority. We developed this brochure to help people understand the difference between chronic and acute pain, how pain affects people, and their multi-disciplinary approach to pain management.
Physician Sheets
To create a personal connection between doctor and patient, we developed Physician Sheets to inform the patient about each of the professionals who are caring for them. Information about Synovation is on the back. These can be used as part of the Welcome Kit or handed out by the doctor when meeting a new patient.
Promoting the Business Model
We helped Synovation promote the effectiveness of its business model by creating a sheet for insurance companies and managed care groups. The sheet showed how effective Synovation is at reducing both pain and long-term expenses. We revisualized pie charts as colored bars for a quick visual comparison of the positive treatment outcomes.
Promoting at Conferences
To help Synovation get the word out through conferences, we created banners designed to be used for both consumer and trade use.
Facilitating Growth
Synovation has grown from 20 locations to one of the largest private medical groups in the Southwestern region of the U.S. with more than 40 offices. In addition to the main locations that service daily patient needs, Synovation has five surgical centers, two labs, and multiple locations within other medical practices, helping more and more people live without pain.
GROWTH
40 Offices
From 20 Offices
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