CLIENT: Pratham USA
When the largest literacy organization in India needed help appealing to donors, they turned to Red Rooster Group. We undertook a complete brand development process to help the organization revitalize their message and appeal. This resulted in a new website, and marketing and fundraising materials to help Pratham increase donations.
Fundraising Email Appeal
The first communications piece we created was a fundraising solicitation. We used the theme “Raise the Bar on Hope” to connect Pratham’s mission of creating providing hope for individual children with the larger picture of a stronger India. A personal story carried the emotional impact, and the graphics introduced Pratham’s bold, new look. The email also included the Pratham email boilerplate message and various action links.
Event Promotion
When it came to the fundraising galas, each chapter created their own invitations, with different themes and designs. We thought it was important help Pratham build brand recognition and to connect the event with their mission so that donors would know what they are supporting. We created designs help donors recognize Pratham and that work alone and in context of the website. The first design we created used the theme of Raising the Bar on Hope to start to create some recognition for the organization.
Links
- See Pratham’s Email Newsletter
- See the full Pratham case study showing website, annual report and other marketing.
- See other nonprofit branding case studies.
- Contact Red Rooster Group for help with your marketing.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us.
