I recently received an invitation for a fundraising event that had the standard ticket prices already sold out. As a donor that supported the organization in the past, what do you think my response was? Not a positive one – that’s for sure. In fact, it made me feel unappreciated. I felt that as a donor, they did not value me enough to engage me at the level I was accustomed to. And it made me wonder: Who are the people who got the tickets first – and why was I not on the list? That’s not the type of response you want your donors to have.
WAKE UP CALL: Don’t isolate your donors and jeopardize your relationship with them. Show them that you value them and provide opportunities for them to give at the level they are comfortable with.
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Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
