Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.
The Connecticut Association of Nonprofits’s 7th Annual Conference is built around the theme of: Imagine. Innovate. Impact. Keynote speaker William Strickland, the President and CEO of [...]
Last night, the UJA-Federation held a reception celebrating 25 years of its Management Assistance Program, its internal volunteer matching service to provide help to its 150 funded agencies. MAP [...]
This entry is in response to an op ed piece by Nicholas D. Kristof in the New York Times on December 24, 2008: The Sin in Doing Good Deeds. Easing our insistence on low overhead ratios for [...]
NEWS FROM GRANTMAKERS FOR EFFECTIVE ORGANIZATIONS Most foundations are not making changes they and their grantees say are essential to supporting nonprofit success, but there is evidence of a [...]
Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about [...]