Telling Your Story: Effective Writing Techniques for Nonprofits

Nonprofit organizations have a good opportunity to captivate their donors, participants, and others — but many fail to do so effectively due to poor writing. It’s more important than every to be able to quickly engage your audience, hook them into your cause, and motivate them to take action. Whether writing for websites, social media, newsletter, or fundraising, your copy needs to be crisp. This seminar will show you how.

What You Will Learn

This seminar will help you to:

• Understand the audiences you are writing for
• Plan your materials before you write
• Avoid technical jargon and find your brand voice
• Tell effective stories
• Understand techniques for engaging audiences

You will see examples that Red Rooster Group has developed for nonprofit organizations showing these in action. You will come away with a better understanding of how to improve the effectiveness of all your communications.

Who Should Attend

Marketing and Communications Staff, Development Directors,Executive Directors, Board Members