CLIENT: Westbridge Academy
We launched this newsletter to help this special needs school communicate its unique approach to helping students with learning and behavioral issues. We developed the ideas, wrote the articles, designed the pages, created the artwork and handled the printing. The newsletter was a part of a brand update for the school.
After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.
Logo
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
Brochure
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
Website
The website portrays a fresh new look and helps keep parents and educators at the school districts informed about school activities and news related to special needs education. An easy to use website promoting the right qualities of the school features a calendar of events, photo gallery, and a blog.
Links
- See other nonprofit branding case studies.
- See other publications.
- Contact Red Rooster Group for help with your marketing.
