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Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have [...]

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.

If your organization is considering changing its name, there's a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if [...]

Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This [...]

There are many reasons that you nonprofit's name might need to change. This article describes 15 possible reasons.

This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.

Branding agency Red Rooster Group, which specializes in marketing and design for nonprofits and businesses has achieved #1 rankings in search engines.

“I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful "beginning" in our branding and marketing efforts this year. Our first-ever High Holy Day [...]

This marketing case study shows how effective brochure design helped a website design company promote itself.

CLIENT: Lang Construction To help a high-end contractor present his work, we created this brochure as a series of project cards housed within a translucent folder that serve as a mini portfolio. [...]