Pratham USA Annual Report Raises the Bar on Hope

Client: Pratham USA

Pratham is the largest literacy organization in India. Pratham USA raises funds for Pratham’s programs in India. We redesigned the organization’s annual report as part of an overall brand refresh for the organization. The theme of Raising the Bar on Hope was aimed at reinvigorating interest in the organization’s donor base that was experiencing some fatigue with Pratham’s message.

Because the 2010 Annual Report was aimed primarily at Pratham’s larger donors, we gave it a more professional and dignified look. We kept the layouts simple and open, focusing on large, full-bleed photos on each spread. To emphasize the impact of the programs, we paired large photos showing educational issues in India with quotes about education. We also used maps and other infographics to highlight key information. The report was so successful that the format was re-used the following year.