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New and small charitable organizations are often faced with a chicken or egg scenario,  they need to fundraise but don’t have the money to pay for fundraisers or consultants. What’s your suggestion to deal with this challenge?

Mark B.

Our Response

Just like a business that needs capital to start up, nonprofits need to invest in building their brand and fundraising efforts. Year-end planning is a good time to review the priorities for the following year and allocate money to invest in the things that are going to yield a return. Not doing so is short-sighted.

Increasingly funders (and foundations) are recognizing the wisdom of ensuring that their investments in nonprofits pay off. They want to know that the nonprofits they are supporting will be around in years to come. To do so, they are funding “capacity-building” initiatives such as staff training, investments in technology and fundraising consulting.

We recently helped a client with a grant application that helped them land $45,000 for our marketing strategy and design services so that they could hire us. Consultants can similarly, help their clients to make the case to boards or funders for investing in services that help build the long-term sustainability of the organization.

If you need help with your fundraising, contact us at info@redroostergroup.com.

Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

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