Improve Your Fundraising with Behavioral Science
![Actionology Cards](https://redroostergroup.com/wp-content/uploads/2022/01/ActionologyCards.jpg)
Red Rooster Group’s Actionology method applies the principles of psychology in a rigorous way to help nonprofits boost their fundraising results.
Advances in neuroscience, human psychology, as well as behavioral science have led to insights about what motivates people to act and reveals how people actually behave, rather than what they say they will do. Our Actionology Fundraising Action Pack harnesses the power of 15 behavioral principles that motivate people to take action so that nonprofit organizations can create more compelling fundraising communications. We’ve organized these principles in a logical way to be useful in appealing to donors through print, digital, and in-person communications.
![Actionology Process](https://redroostergroup.com/wp-content/uploads/2022/01/Actionology-Process-2.jpg)
![Actionology Cards](https://redroostergroup.com/wp-content/uploads/2022/01/Cards.png)
![Actionology Cards](https://redroostergroup.com/wp-content/uploads/2022/01/CardsinHand_C150.png)
![Actionology Cards](https://redroostergroup.com/wp-content/uploads/2022/01/CardsinHandApply_R.png)