Hands-on Guides to Help You Build Your Brand

Practical Advice, Real World Examples, & Actionable Worksheets

If your organization needs to refocus its mission, craft better messages, or develop a better name, these hands-on branding guides are for you. We know how daunting it can be to think about branding your organization. Where do you start, who do you involve in the process, what steps do you need to take?

We wrote and designed our guides to give small and mid-sized nonprofits practical help in assessing and revitalizing their brands. Our guides go beyond advice — they are packed with step-by-step instructions and examples from other nonprofit organizations. We also included worksheets so you can get started, building your brand yourself or preparing to work with a branding agency.

Each guide covers a specific aspect of branding and can be read independently. However, if you plan a complete branding process, they are best read collectively.

These guides will walk you through the each step and help you avoid pitfalls. If you plan to hire a branding agency, you’ll learn how to work effectively with the agency to get great results.