CLIENT: ENGAJE! Enrich, Nurture and Grow through Adult Jewish Education!

Branding and event promotion for program to educate nonJewish teachers in Hebrew schools about Jewish values so that they could impart them to their students.

Challenge

With non-Jewish pre-school teachers providing the first school experience for pre-schoolers in Jewish schools, there was an opportunity to create a stronger Jewish foundation for these students. So the Board of Jewish Education and Suffolk Adult Jewish Education Services came to together to develop a training program to help educate teachers about values so that they could impart them to their students.

Solution

With a limited budget for promotion, we knew the logo needed to convey a lot of information, and do so quickly. We developed the logo around the concept of interaction between the teacher and students. The logo was well received for its human aspect and positive emotional quality. We then adapted it to business cards, and event promotion — which was very successful.

This project was done as a pro bono project under the UJA-Federation’s Management Assistance Program (MAP), and was featured in MAP’s 25 anniversary celebration.

ENGAJE! Stationery


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