CLIENT: Seedco Financial
As a national organization involved in Workforce Development and loans for small businesses, Seedco understands first-hand how the recession is taking a toll on small businesses. With federal money appropriated to bail out businesses that were too big to fail, Seedco felt that the small businesses sector, which creates most of the jobs in the county, were given short shrift.
To bring national attention to the needs of small business owners, they produced a policy report showing the impact felt by small businesses as well as recommendations for policy-makers. To help educate legislators and policy-makers, they decided to convene a summit on the issue and tasked Red Rooster Group with promoting it.
Brochure
We designed a six page brochure that summarized the report. Titled, Crisis on Main Street: Recommendations for Small Business Recovery, the report from the Seedco Policy Center analyzes the impact of the recession’s credit crunch on small business and provides recommendations for a recovery of the small business capital market.
The brochure includes an overview of the financial situation, charts showing the shrinking availability of small business capital and case studies of 3 small businesses. Overall, the quick read presents the need for action and spells out the recommended actions to make it easy for busy lawmakers to absorb.
Ads
We created a series of web graphics and ads to promote the event online. The ads tie into the overall brand look established for the event, using the colors and Crisis on Main Street photo.
We created an email invitation that described the event in enough detail to help recipients decide to register. Many did and Seedco conducted a successful event that put their recommendations in front of the right decision-makers.
“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”
—Linda Rodriguez, Senior Manager for Program Dev. & Technical Assistance
Other Seedco Projects
We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.
- Seedco EarnMore Campaign
- Seedco Project: Career Guide Engages Urban Teens
- Seedco Policy Reports Establish Credibility
- Seedco Marketing Campaign Promotes Event for Policy Makers
Links
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
