Asking how much branding costs is the wrong question. A better question would be: What should we be investing in our brand? The follow-up question to that is: What return do we want on our investment?
Howard Levy, principal of Red Rooster Group, delivered a presentation sponsored by the New York City Business Consultants Academy on effective marketing and design strategies for intercultural [...]
Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics [...]
In Part One of this series, Long Live Print: How Nonprofits Are Harnessing the Power of Publications, we looked at how different organizations were accomplishing their goals through print [...]
This article explore the top trends facing nonprofit organizations including those affecting donors, marketing, online giving, funding models, and more.
When the Utah Association of Public Schools and the American School Foundation Alliance decided to produce the first major conference for educational foundations in the region, they needed name [...]
This example of effective nonprofit publication design showcases various Jewish learning programs for teens from a diverse array of organizations on behalf of many area congregations. Designed to [...]
To thank its donors and supporters, with a last minute appeal for donations, we created this email that explained the impact that this multi-service agency had during the year using best [...]
