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Your nonprofit wants to ratchet up its brand visibility but who do you ask for the money?

Don't leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.

So you've decided to hire outside help. Does it matter if the consultant you hire has experience with nonprofits? Yes, it does!

Nonprofits need to make their missions and successes known in order to continue making an impact. Is it time to up your nonprofit's name?

An innovative new program for mobile Jewish education needed a logo and a design for their bus in order to launch.

Asking how much branding costs is the wrong question. A better question would be: What should we be investing in our brand? The follow-up question to that is: What return do we want on our investment?

Create awareness, explain your programs, show impact, and engage your audience in a memorable way.

A variety of techniques and best practices to help improve your online donation page.

This logo for a financial advisor deftly combines the image of two rivers coming together to form a memorable symbol for the firm.

This logo for a tour guide of New York City landmarks perfectly captures his personality with this witty and distinctive treatment.

Howard Levy, principal of Red Rooster Group, delivered a presentation sponsored by the New York City Business Consultants Academy on effective marketing and design strategies for intercultural [...]

Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics [...]