Check out this webinar in which nonprofit branding expert Howard Adam Levy presents ways to integrate all marketing efforts to increase the number of supporters and attract donors. The webinar [...]
Developing effective messaging for your nonprofit is essential in helping donors understand your organization's importance and its impact on society. But the understanding has to start within [...]
Here are 10 ways that nonprofit organizations can wake up your brand to strengthen their appeal to donors, improving their website and gaining visibility.
In addition to serving as the key identifying mark, your organization’s logo can tell people a lot about your organization, its values and philosophy. But that's only half the story. Once you [...]
How do you know if your nonprofit brand works? This is one of the questions that Howard Adam Levy of Red Rooster Group, a leading branding agency focused on the needs of nonprofits, addresses in [...]
Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and [...]
To help nonprofits improve their brands, Red Rooster Group has launched the Nonprofit Brand Institute, the premiere source for news, information and service about nonprofit brands. We’re here to [...]
There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated [...]
Red Rooster Group principal and nonprofit marketing expert, Howard Adam Levy conducted a session called Make Yourself Memorable! at the 2010 NJ Non-Profit Annual Conference on December 8, 2010. [...]
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.
The Board’s Role in Managing Your Nonprofit’s Brand
If you have heard of the Red Cross, then you know the power of a strong brand: instant recognition and strong fundraising appeal. But [...]
