A discussion on the importance of a brand and how to effectively promote your nonprofit
How do you know if your nonprofit brand works? This is one of the questions that Howard Adam Levy of Red Rooster Group, a leading branding agency focused on the needs of nonprofits, addresses in an interview withTony Martignetti on Tony Martignetti Nonprofit Radio.
As a recognized brand strategist, Howard has been dedicated to helping nonprofits improve their marketing and branding efforts for over 20 years.“In order for any brand to work, it needs to effectively communicate an organization’s message to the audiences that matter most to the organization,” said Howard. “Many nonprofit brands, however, have underinvested in the structure and maintenance of their brand positioning. Like consumer companies, they need to do a brand assessment involving all parties from the marketing department to members of the board so that they can ensure they are fulfilling their mission through their brand.”
Other key issues that Howard addresses in the interview include:
- How organizations can become ‘brand ambassadors’ and help themselves in effectively reaching donors and communicating their brands.
- The importance of assessing your brand.
- How to communicate an organizations core messages in its brand.
- Meeting the challenges of defining your brand.
Howard Adam Levy, Principal of Red Rooster Group, has devoted his career to helping nonprofits improve their marketing by launching new branding programs to gain visibility, increase membership, promote fundraising events, and increase donations. As founder of The Nonprofit Brand Institute, the primary hub for information and services on nonprofit branding, Howard and his team of seasoned professionals are versed in all areas of marketing, branding and design.
- Listen to Howard Adam Levy discuss nonprofit branding issues on Nonprofit Radio > Then click on the 2/4/11 show.
