The success of any project begins before the project starts, with a clear plan for communication and decision-making.
Continue readingHow Bad Images Hurt Your Brand
Many nonprofits want to use photos shot by volunteers with little understanding of what is needed for a quality image, many made with cell phones, and most taken at a resolution too low to use in print materials. I recently reviewed a brochure produced for a nonprofit by a giant branding agency. The cover prominently featured an image of a person whose face was nearly white from the camera’s flash.
Continue readingInsights from a Brand Review
Reviews of your nonprofit’s brand help determine what is and isn’t working. So, what are you waiting for? Apply today.
Continue readingWhy Spending on Branding Isn’t a Waste of Nonprofit Funds
Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.
Continue readingRebranding Challenges: Getting Chapters/Affiliates to Buy In
Pulling all your chapters or affiliates together around a consistent brand identity will increase your brand recognition and impact.
Continue readingDoes Your Website’s Donate Button Do Its Job?
Does your donate button stand out? Check now or miss out on some big checks!
Continue reading5 Tips So Your Website Wins the Fundraising Challenge
Is your nonprofit’s website attracting donors and keeping them interested? It should! Look at your site with these criteria in mind.
Continue readingDonors: Nonprofit Overhead Isn’t All Bad
Your nonprofit has a lot in common with a for-profit business, including overhead. How do you justify that?
Continue readingProve Your Nonprofit’s Worth by Showing Its Impact!
Showing people the impact your organization has can boost interest and donations.
Continue reading4 Tips to Stand Out From the Nonprofit Crowd
Learn from the mistakes of others. By looking at what isn’t working on your competitor’s websites, you can improve your own site.
Continue reading11 Reasons to Rebrand Without Renaming Your Nonprofit
You can revitalize your nonprofit’s brand without changing its name. Consider the reasons against a name change before you make a decision.
Continue readingHow to Create an Effective Tagline
Your nonprofit’s tagline helps make your organization more memorable. Craft it carefully.
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