Learn from the mistakes of others. By looking at what isn’t working on your competitor’s websites, you can improve your own site.
Continue readingHow to Create an Effective Tagline
Your nonprofit’s tagline helps make your organization more memorable. Craft it carefully.
Continue readingTagline Contest
The annual Tagline Awards are back from Nancy Schwartz and the Getting Attention blog. Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award winners!
A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. Nancy is trying to change that with this annual award program, highlighting the best in nonprofit taglines. Enter today.

