Board members do more than govern. They are also guardians and ambassadors for the brand.
Continue reading6 Ways Boards Are Critical to a Nonprofit’s Brand
Donors: Nonprofit Overhead Isn’t All Bad
Your nonprofit has a lot in common with a for-profit business, including overhead. How do you justify that?
Continue readingThe 4 Ps That Build Nonprofit Brand Equity
Make sure your nonprofit gets noticed. Nurture your brand!
Continue reading10 Ways to Wake Up Your Nonprofit Brand
Here are 10 ways that nonprofit organizations can wake up your brand to strengthen their appeal to donors, improving their website and gaining visibility.
Continue readingAward-Winning Promotional Campaign for a Fundraising Event
CLIENT: Jewish Community Center, Deal, NJ
Using the Safari theme, we created materials that attracted attention and increased attendance for this organization’s annual fundraising auction. The campaign consisted of a postcard, invitation, poster and auction program guide.
Each item in the campaign featured a different animal with a different pattern. The type was designed to look like it was stenciled on crates, and the items were printed on a recycled craft stock. The award-winning campaign resulted in the JCC’s most successful fundraising event to date.
American Graphic Design Award
- Published in the book Direct Response
- Published in the book Postcard Graphics
Links
- See more Fundraising & Events.
- See we promote other Jewish organizations.
- Contact Red Rooster Group about promoting your organization.
CAUSE MARKETING: Voter Outreach Campaign
Ads promoting a voter outreach effort in the Jewish community in New York City.
Red Rooster Group Launches Nonprofit Branding Video Series
To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding.
Continue readingEffective Low-Cost Marketing Tactic
In Madison Square Park today, people were handing out postcards with a pack of gum taped on. Free gum was an enticing offer and got me to take the postcard. The card itself had a compelling headline that invites you to find out more. Turns out, this is a promotion for a church. It’s not the first time that innovative marketing has helped promote religion – it seems to be part of a larger trend of reaching people “where they are” rather than where the church is. It makes use of low-cost marketing tactics that you can apply to your campaign. Here’s why I think this piece is effective:
- It provides something of value to get your attention (the free pack of gum is nice and costs them little).
- It focuses on the customer’s needs rather than the church’s (the compelling headline is very different for a church).
- It respects the reader’s intelligence (it doesn’t patronize, insult or use fear or insecurity as a motivating factor).
- It provides clues as to what to expect (the photos show a diversity of young smiling people in the church).
- It provide specific instructions as to what to do (lists services to attend, how to enter and gives other benefits, such as “Childcare available.”
- It provide a link to the website for more information.
- It was inexpensive to produce (the gum was taped on with a loop of masking tape).
- It was distributed to people in their demographic (by someone who could answer questions and be an advocate for the church).
Free Videos for Nonprofits
YouTube
In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers who want to volunteer their video-creating skills to make a difference. Because many YouTubers have amassed a large online audience, the influence of their work on behalf of nonprofits can have a big effect in raising the profile of the causes nonprofits are working on and can drive others online to take action. Here’s how it works: Starting today, nonprofits can post video assignments (with the words “Video Volunteers” in the description) on idealist.org, serve.gov or volunteermatch.org; these posts will be cycled through the Video Volunteers feed of the All for Good widget on youtube.com/videovolunteers. YouTube Video Volunteers can visit youtube.com/videovolunteers to pick up assignments directly from nonprofits. Select videos will be showcased on the Video Volunteers YouTube channel and in other high-traffic areas of YouTub
From Business Wire
In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers who want to volunteer their video-creating skills to make a difference.
Because many YouTubers have amassed a large online audience, the influence of their work on behalf of nonprofits can have a big effect in raising the profile of the causes nonprofits are working on and can drive others online to take action. Here’s how it works: Starting today, nonprofits can post video assignments (with the words “Video Volunteers” in the description) on idealist.org, serve.gov or volunteermatch.org; these posts will be cycled through the Video Volunteers feed of the All for Good widget on youtube.com/videovolunteers. YouTube Video Volunteers can visit youtube.com/videovolunteers to pick up assignments directly from nonprofits. Select videos will be showcased on the Video Volunteers YouTube channel and in other high-traffic areas of YouTube.