Help your audience of clients, donors, and others to understand your message and the impact your organization has by using infographics, maps, and other techniques.
Continue readingUsing Infographics in Your Nonprofit Annual Report
How a Competitive Review Can Give Your Nonprofit an Edge
Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term sustainability.
Continue reading7 Must-Haves for Effective Logo Design
Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization’s mission, your logo design needs to meet objective criteria.
Continue reading5 Ways Nonprofits Can Engage Their Audiences with Infographics
Create awareness, explain your programs, show impact, and engage your audience in a memorable way.
Continue readingRed Rooster Group Gives Presentation on Intercultural Communication
Howard Levy, principal of Red Rooster Group, delivered a presentation sponsored by the New York City Business Consultants Academy on effective marketing and design strategies for intercultural communication. Read on for some of the highlights from his presentation.
Continue readingDesigning with Cultural Considerations
Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics and target a larger audience. In this article, we discuss understanding cultural meanings of various symbols, and how this affects the implementation of appropriate marketing strategies.
Continue readingCreating an Effective Print Publication
In Part One of this series, Long Live Print: How Nonprofits Are Harnessing the Power of Publications, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.
Continue readingName and Branding Promote New Educational Conference
When the Utah Association of Public Schools and the American School Foundation Alliance decided to produce the first major conference for educational foundations in the region, they needed name for the conference that would help it establish immediate credibility. We generated a list of names that were short enough to be catchy and memorable, and unique enough to have an available domain name. The recommended name, SummX is only 5 letters, and we were able to claim the domain name summx.org.
Continue readingCatalog Makes Jewish Teen Learning Exciting
This example of effective nonprofit publication design showcases various Jewish learning programs for teens from a diverse array of organizations on behalf of many area congregations. Designed to appeal to the teens as well as their parents, the catalog was successful in balancing the needs of all of these constituents and creating a compelling offering in a very quick timeframe. We also created banner ads to promote the initiative on local websites.
Continue readingYear-End Email Summarizes Impact of Social Service Agency
To thank its donors and supporters, with a last minute appeal for donations, we created this email that explained the impact that this multi-service agency had during the year using best practices for nonprofit fundraising appeals.
Continue readingLong Live Print: How Nonprofits Are Harnessing the Power of Publications
Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way. While many organizations have transitioned their print publications to electronic formats, some are bucking the trends and reaping the rewards.
Continue readingDesign Helps Funders Understand Impact of Programs
To provide an update to funders on the effectiveness of this program in creating innovative models of Jewish education, we created an info sheet and PowerPoint presentation.
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