Peer Finder Website

Peerfinder was developed as a technology to help business owners find each other at conferences. Red Rooster Group developed the logo, website and advertising to promote this professional service.

Branding & Advertising

The logo features two “e”s turned in to mimic people meeting, and the ad shows the concept of 2 people finding each other in a crowd, and reinforces the logo. The theme was used for ads in trade journals reaching conference promoters.

Peerfinder Ad

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns for businesses and nonprofits to increase visibility, awareness, and sales. Contact us at info@redroostergroup.com.

Branding and Religion Butt Heads

Design and Religion Butt Heads
Where does the sanctity of religion leave off and branding begin? That’s the question that Sikh transit workers are addressing in their protest against the MTA requirement that they wear the agency’s logo on their turbans.
The issue underscores the importance of design in today’s society and the extent to which we identify and legitimize people’s role through their uniforms. At what point does the perception and authority of the MTA as an agency, or the individual employees become undermined by not wearing part of a uniform? Another MTA concern would be where to draw the line on people claiming an exception to the rule .
While a proponent of the benefits that design can confer, I think it abhorrent that the MTA would seek to desecrate a religious item with an organizational logo. Apparently, I am not alone, as 27 City Council members signed on to a letter of support, urging Transit President Howard Roberts to drop the logo rule adopted after 9/11, when four Muslim women were barred from driving buses while wearing head scarves.
Nonetheless, as religious expressions expands and the hand of branding reaches into ever-increasing areas of our life, from our food, to our clothing, shelter, transportation and entertainment, there will no doubt be more conflicts in retaining “authentic,” unbranded versions of these things. I think the larger lesson is that while we can all appreciate the positive attributes branding brings, we must also be sensitive to its limitations.

Where does the sanctity of religion leave off and branding begin? That’s the question that Sikh transit workers are addressing in their protest against the MTA requirement that they wear the agency’s logo on their turbans.

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