We updated the branding for Solid Innovation, a technology company that markets handheld inventory control devices. We designed a series of coordinated icons to indicate the various components of their software.
WEBSITE: Peerfinder
Website for a business matching system launched in the internet era. The idea was to market the peer-to-peer matching system for business people to conference producers as an added-value for both conference attendees as well as exhibitors. The company had a difficult time selling the concept and ultimately dissolved it.
BRANDING: Globix Digital Exchange
Main graphic for Globix Digital Exchange, their digital asset management service. The overall branding was applied to sales presentations, displays and brochures.
GRAPHICS: Globix Digital Exchange
This graphic was designed to show all the facets of Globix’s Digital Exchange digital asset management service.
Ami Dar’s Online Tools for Effectiveness
At the CT Association of Nonprofits 6th Annual Conference, Ami Dar, the founder of Idealist, spoke about using online tools to communicate more effectively within an organization. His 70-person company uses Google Docs to share documents and Skype to hold video calls with each other around the world, using the internet and avoiding phone bills.
He urges nonprofits to embrace these tools, which bypass traditional hierarchies, and create a more streamlined organization. His organization’s adoption of these methods was driven by the younger generation – provided the tools, but without a mandate to use them, they naturally tended to them – a fine formula for nonprofits.
WAKE UP CALL: Will you allow the younger generation to drive change in your organization? What steps will you take to lead the change? The next time you email a document to a colleague, try posting it on Google Docs instead.
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