Red Rooster Group Promotes Center for Non-profits Conference

As part of our commitment to the nonprofit sector, Red Rooster Group is proud to sponsor and promote the New Jersey Center for Non-Profits’ conference.

Red Rooster Group is providing naming, branding and promotional services for the conference including development of the theme, conference logo, and design of postcards, posters, and website graphics.

Titled, Ready, Set Recover: Succeeding in the New Landscape, theme is intended to convey the practical nature the sessions, with hands-on advice that nonprofits can use to improve their organizations.

The Conference will bring together nonprofits in the state to gain insight into big picture issues and learn practical tactics for 
improving their organizations. Sessions will address the issues of accountability, advocacy, boards of the future, collaboration, human resources, marketing, media, and technology.

The conference will be held on December 9, 2009 at the Crowne Plaza Monroe / Jamesburg, NJ. Other sponsors include JPMorgan Chase & Co., Novartis, Prudential, Bank of America, Mercadien Group and Nonprofit Central.

Are you hiding your message from your donors?

Are you hiding your message from your donors?
In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The Dance of the Four Veils, Tom Ahern describes the hinderances to communications. I would add a fourth veil: that of poor design, a factor which is often overlooked by nonprofits.
Poor design hinders your communication in many ways. When your reader doesn’t know what to look at first on your website or newsletter, or can’t focus on your message because of the distracting formatting, you are doing a dis-service your communications.
A strong design will lead lead your reader through your message in the sequence you want, including getting the full emotional impact from well-selected images, to understanding the impact, through your writing, to connecting with your brand, through your colors and overall attitude conveyed.
Don’t let design be the overlooked element that hinders readers from connecting with your cause
Veil Number One: Avoiding Conflict at All Costs
Veil Number Two: A Tendency toward Weak, Bland Language Rather Than Bold, Vivid Words
Veil Number Three: Faint Appreciation for the Emotional Basis of Human Response
Veil Number Four: Relying on Jargon
The Dance of the Four Veils
http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=1410:the-dance-of-the-four-veils&catid=150:from-the-archives

In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The Dance of the Four Veils, Tom Ahern describes four hinderances to communications. I would add a fifth veil: that of poor design, a factor which is often overlooked by nonprofits.Continue reading