A review of your brand or website can give you new and valuable insights that may improve your outreach and effectiveness.
Nonprofits compete for people’s attention in an increasingly noisy marketplace. Updating your website and your marketing materials can make your organization’s voice heard above the din … and increase the impact it has.
1. Your website may be stale, hard to update, and even harder to navigate.
Like most everything, when using the same website every day, you may miss a few “blind spots” that someone with a fresh perspective can catch. A free website review can tell you if your nonprofit’s website has become text-heavy and outdated, whether it’s reaching key audiences or missing key features. For example, an organization that targets a younger audience may have a greater impact if its website is user-friendly on mobile devices. A free website review can help you determine if content is lively and engaging as well as if features have come along that will make it easier for people to engage with your organization.
2. Your nonprofit’s collateral may be harming your brand.
Unlike a website, printed materials are strategically sent out to people you want to engage with your organization or who are already engaged. If they’re not impressed with the way you present your organization, they will be deterred from taking the next step, whether it is donating or becoming a member or signing up for services. Can your nonprofit afford to lose donors, members, or volunteers? Definitely not. A free brand review can help you find the weak spots, redundancies, and just plain ineffective elements of your printed outreach materials — brochures, newsletters, and annual reports. Just remember: A meal should look appetizing, an organization should look appealing.
3. Your nonprofit’s emails may be going straight to a donor’s junk box.
We’re all bombarded with emails every day, most of which we don’t read. How can your nonprofit’s emails stand out from those that go to someone’s junk box? A free brand review can help you determine specific communication efforts that work, and those that need some work, as well as give ideas for improvement.
4. Name, logo, & tagline are the trifecta of your nonprofit’s brand.
Your nonprofit’s name and tagline can either help or hold back your cause. A free brand review can determine if your name and tagline accurately convey what your organization is all about and if they align with your mission and vision. It can also help evaluate whether your logo depicts your brand well.
Adapting your nonprofit’s communications and design to the ever-changing needs of the market you serve will benefit you tremendously in the short and long run. Luckily for the winners, Red Rooster Group’s free reviews come with solid recommendations, so be sure to listen and learn from the experts.
