Hand-drawn illustrations can draw people to your organization in a way stock photos can’t.
Continue readingThe Case for Custom Illustration: It Will Wake Up Your Marketing Materials
Designing for People: An Homage to Anthropology
Group values affect individual decisions. Don’t dismiss anthropology when you create marketing materials.
Continue readingPR is More Than Just Words
Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena based solely on succinct and efficient writing is now a place where visuals are all but demanded. Here’s how to stay ahead.
Continue readingContent is King with Mary Lynn Halland
Content can form the basis of a strong social media campaign according to Mary Lynn Halland. Mary Lynn is a marketing generalist and social media management specialist at Consulting Resources NY. She shared her knowledge at a Lunch and Learn session at Red Rooster Group.
Continue readingMarketcom Website
Anatomy of a Successful RFP
Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best it can be. Consider this list of what to include gleaned from our 17 years of responding to RFPs.
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Secrets of a Successful Marketing Campaign
Red Rooster Group shares how their targeted direct mail campaign to Jewish Community Centers is achieving impressive results.
As the Principal of Red Rooster Group, I am committed to growing our business and instituted a marketing campaign that kicked off at the end of last year. While we are still in the early stages of the campaign, it is pulling a good response so far, and so I wanted to share it with you in the hopes of inspiring your marketing efforts this year.