Fail Fast: How to Inspire Innovation

How do you foster innovation in your organization? Well, most organizations are more worried about making mistakes than the potential upside benefit. So the key in managing your mistakes.
Rita McGrath, Professor, Columbia Business School gives this advice: Recognize that you can’t measure the rate of failure, but you can manage the cost, so manage the cost. You can have a lot of failures if they are cheap. In short: fail cheaply.
And these days you can fail more cheaply than ever before, so it’s a good time to push the boundaries and explore new ground, whether it’s in developing new services, finding new funding methods, launching new fundraising events, exploring partnerships or collaborations or getting your feet wet in social media.
And if your effort doesn’t work out, learn from it and apply it to your next step.
But when you fail in your pursuit of progress, take note of the lessons. Think of it like tuition – You paid the tuition, so benefit from it. Recognize things you have learned that can make you more competitive in your core mission or can be by someone else.
WAKE UP CALL: Are you willing to create a new measurement of success for your organization? One that can take on new challenges, fail fast, cheap and move on, measuring your success by the amount of learning, willingness to grow, progress toward a goal and willingness to stop and move on to something else.
Resource: www.youtube.com/watch?v=M-91LvoyAZo&feature=channel

How do you foster innovation in your organization? Most organizations are more worried about making mistakes than the potential upside benefit. So the key is in taking the initiative, and managing your mistakes.

Rita McGrath, Professor, Columbia Business School gives this advice: Recognize that you can’t measure the rate of failure, but you can manage the cost, so manage the cost of your mistakes and benefit from them. You can have a lot of failures if they are cheap. In short: fail cheaply.Continue reading

Secrets of a Successful Marketing Campaign

Red Rooster Group shares how their targeted direct mail campaign to Jewish Community Centers is achieving impressive results.

As the Principal of Red Rooster Group, I am committed to growing our business and instituted a marketing campaign that kicked off at the end of last year. While we are still in the early stages of the campaign, it is pulling a good response so far, and so I wanted to share it with you in the hopes of inspiring your marketing efforts this year.

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