CLIENT: Jewish Community Center, Deal, NJ
Using the Safari theme, we created materials that attracted attention and increased attendance for this organization’s annual fundraising auction. The campaign consisted of a postcard, invitation, poster and auction program guide.
Each item in the campaign featured a different animal with a different pattern. The type was designed to look like it was stenciled on crates, and the items were printed on a recycled craft stock. The award-winning campaign resulted in the JCC’s most successful fundraising event to date.
American Graphic Design Award
- Published in the book Direct Response
- Published in the book Postcard Graphics
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