Your nonprofit wants to ratchet up its brand visibility but who do you ask for the money?
Continue readingWhere Will the Money Come From?
12 Must-haves for an RFP
Don’t leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.
Continue readingWhat’s the Difference? For-profit vs. Nonprofit Branding
So you’ve decided to hire outside help. Does it matter if the consultant you hire has experience with nonprofits? Yes, it does!
Continue readingIs It Time to Rebrand?
Nonprofits need to make their missions and successes known in order to continue making an impact. Is it time to up your nonprofit’s name?
Continue readingJewish Family Service of MetroWest NJ Logo
CLIENT: Jewish Family Service of MetroWest NJ
This logo for a Jewish nonprofit social service agency showcases the agency’s relationship with their clients and subtly features a Jewish star in the center. The logo design was part of an overall branding campaign for the agency which included tagline and key messages, brochure, website, and presentation. See the full case study here.
How Much Does Branding Cost?
Asking how much branding costs is the wrong question. A better question would be: What should we be investing in our brand? The follow-up question to that is: What return do we want on our investment?
Continue readingCreating an Effective Print Publication
In Part One of this series, Long Live Print: How Nonprofits Are Harnessing the Power of Publications, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.
Continue readingWebsite Presents Updated Brand for Social Service Agency
This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.
Continue readingNew York City Mission Society Logo
On the 200th anniversary, this long-standing social service nonprofit organization received a brand update. The new logo we designed provides a burst of new energy and new tagline that is more expressive of the organization’s impact on helping children.
Continue readingRed Rooster Group 2011 Year in Review
From articles to webinars, new clients to events, Red Rooster Group had a robust year of spreading the word about nonprofit branding and helping organizations with their marketing.
Continue readingVideo of Workshop Explains How to Evaluate Your Nonprofit’s Brand
This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.
Continue readingThe Many Ways to Unify Your Nonprofit’s Brand
These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.
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