Conceptual themes help promote organization’s vision.
Continue readingDonor Brochure Showcases Organization’s Innovation
In-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name
Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.
Continue readingA New Name Can Give a Charity a Louder and Clearer Voice
Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.
Continue readingTime for Your Nonprofit to Change Its Name?
There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.
Continue readingReligious Nonprofits Are Rebranding to Attract Wider Audiences
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.
Continue readingWebsite Introduces New Name & Look for Special Needs School
CLIENT: Westbridge Academy
Website
This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and overall brand strategy which resulted in a new logo, look and messages. Created in WordPress, the site can be updated by school staff on their own without knowledge of programming. The site features a calendar of events, photo gallery and blog.
After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.
Logo
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
Brochure
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
Newsletter
The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.
Fundraising Event Invitation
The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.
Links
- See other nonprofit websites.
- See other nonprofit branding case studies.
- Contact Red Rooster Group about your website or marketing.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
Wake Up Your Brand Webinar for Nonprofits
Check out this webinar in which nonprofit branding expert Howard Adam Levy presents ways to integrate all marketing efforts to increase the number of supporters and attract donors. The webinar provides actionable tips for each aspect of marketing, a case study showing how the Livestrong foundation uses social media to build its base of supporters, and examples of best practices of website design and bonus marketing checklists.
Continue reading10 Ways to Wake Up Your Nonprofit Brand
Here are 10 ways that nonprofit organizations can wake up your brand to strengthen their appeal to donors, improving their website and gaining visibility.
Continue readingSo You Have a New Logo. Now What?
In addition to serving as the key identifying mark, your organization’s logo can tell people a lot about your organization, its values and philosophy. But that’s only half the story. Once you have a logo, how do you use it? This article explains.
Continue readingRed Rooster Group Reports Record Revenue Growth and New Clients
Red Rooster Group today announced that the firm has seen a 60% increase in revenue over first quarter 2010, and announces a slate of new clients.
Continue readingHoward Adam Levy Discusses Branding on Nonprofit Radio
How do you know if your nonprofit brand works? This is one of the questions that Howard Adam Levy of Red Rooster Group, a leading branding agency focused on the needs of nonprofits, addresses in an interview withTony Martignetti on Tony Martignetti Nonprofit Radio.
Continue readingIntroducing Change: Lessons from Branding a Jewish Federation
Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and materials to attract new donors. It wasn’t easy, but it was telling – and the lessons learned may be informative for other organizations grappling with change.
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