CLIENT: Westbridge Academy
Website
This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and overall brand strategy which resulted in a new logo, look and messages. Created in WordPress, the site can be updated by school staff on their own without knowledge of programming. The site features a calendar of events, photo gallery and blog.
After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.
Logo
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
Brochure
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
Newsletter
The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.
Fundraising Event Invitation
The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.
Links
- See other nonprofit websites.
- See other nonprofit branding case studies.
- Contact Red Rooster Group about your website or marketing.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
