This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.
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Veterans are returning home in droves from Iraq and Afghanistan, some with severe disabilities. To help them regain hope, the nonprofit organization The Heroes Project, is committed to bringing veterans to the 7 highest summits in the world. A documentary of the climbs will be distributed to veterans hospitals to show veterans who have missing limbs that there is hope.
We designed a new interface for this website to dramatically showcase the organization’s message and raise funds for the climbs. The design takes into account best practices for nonprofit website design by making a strong case for supporting the climbs. The homepage focuses on the sense of accomplishment and hope that the extreme climbs bring, while icons of the 7 summits lay out the plan for the next several years. The homepage design also solicits support for a specific wounded warrior and features a moving video for emotional appeal.
The site is currently being updated with the new design.
> See the website: http://theheroesproject.org
We also created a fundraising presentation for the organization to solicit sponsorships for the climbs.
See more about the sponsorship presentation.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.
This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and overall brand strategy which resulted in a new logo, look and messages. Created in WordPress, the site can be updated by school staff on their own without knowledge of programming. The site features a calendar of events, photo gallery and blog.
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.
The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
This popular clinic is designed to help you understand what creates an effective website and leave with specific ways to improve your site or create a new one. Geared specifically for small and mid-sized nonprofit organizations.
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Howard Adam Levy spoke about Nonprofit Marketing on a Shoestring at the Foundation Center yesterday. He described the process for updating Friends of Karens’ brand and website and then interviewed Jill Gold, Friends of Karen’s Communications Coordinator. Marketing Consultant Nancy Schwartz opened the session with an overview of marketing for nonprofits.
10 Ways to Save Money on Your Marketing
1. Be consistent to foster recognition. This will save your audience from having to “decode” your message every time they encounter your organization.
2. Conduct your own research – do interviews over the phone and surveys online with Survey Monkey.
3. Have a Brand Manual that features your message points and design templates so that you are not constantly re-inventing
the wheel when it comes to grant applications, newsletters, and other marketing.
4. Use colors wisely. Digital printing typically becomes cost effective at quantities of 1,000.
5. Get support online. Join a discussion forum on LinkedIn.
6. Talk to your printer before you start your project — or better yet, at the beginning of the year, so they can find efficiencies.
7. Tap into volunteers for marketing functions such as photography. You won’t know what you can get until you ask.
8. Empower your board as brand ambassadors to speak about your organization. Give them the tools and make them aware
of this role.
9. Make your fundraising event budget go further by adding “mission awareness” as part of your events so that donors
are aware of what your organization does.
10. Plan your marketing for the year. It’s worth taking the time to determine your goals and the best way to reach them.
Howard Adam Levy discusses how Red Rooster Group developed Friends of Karen’s website. and then interviewed Jill Gold, Friends of Karen’s Communications Coordinator.
Read the full Nonprofit Branding Case Study on the Friends of Karen branding process.
We developed a logo that presents the traditional Jewish symbol of a candelabra as a congregation of different types of people. The welcoming colors represent the organization’s upbeat personality. The logo was used as a backdrop during the religious services, acclimating participants to the new organization.
“What a thrill to work directly with the Principal of this company! Howard immediately listened to my needs and my vision, as a small company, and has truly helped turn my dreams into reality! He supports my vision and ensures a brand is created that clearly conveys what I am imagining, and it is a pleasure to work directly with him! I couldn’t be happier or more honored that this prestigious group has made such a positive impact on my future organizational goals!”
— Cantor Debbi Ballard
”I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful “beginning” in our branding and marketing efforts this year. Our first-ever High Holy Day services were a HUGE success, and I wanted you to see how your efforts manifested themselves in our services. We had sold over 350 tickets and hope to hit 400 before the week is over. It was a great first time experience, and our guests told us how much they LOVED the SK artwork and logo design, and how it made them really feel like they were connected to something beautiful. We are thrilled, and looking forward to an amazing year. I consider everything we achieved a huge success, and I thank you ALL for your efforts in helping me create this!”
— Cantor Debbi Ballard
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.
We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics and guidelines for the brand. This has allowed the client manage their own brand effectively.
After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org
Grafton’s internal newsletter to its 700 employees at their three locations keeps employees informed and generates enthusiasm for the organization.
A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.
This website promotes Seedco’s EarnMore program, which fosters career development through career training and counseling throughout the New York region. The website was part of an overall brand marketing campaign for the EarnMore program.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
When the Alliance for Nonprofit Governance changed its name to Governance Matters, we helped to transition the brand. We cleaned up the homepage of the website to provide direct access to the main features of the site for this nonprofit organization that promotes good governance.
We also added a new section to the site that helps board members find solutions to their governance issues. The section channels the user from symptoms of their problem, to root causes, to actions they can take, to specific resources for their particular issue, providing a comprehensive resource to board governance issues.
We developed a range of marketing materials to promote their membership and programs.
> See the full case study showing the brochure, postcards, email newsletter and annual meeting promotion.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
Friends of Karen | http://friendsofkaren.org
We have updated the branding for this nonprofit organization and developed a new website that helps drive their online donations. The site features the new logo and tagline that we developed and is oriented around the needs of potential donors to drive online fundraising as well as toward families that may need the service. The homepage features a rotating series of images and quotes to convey the invaluable help that Friends of Karen brings to families in need, and the site features a media section with newsletters, news coverage, photo gallery and videos. The site also features an events section and online donation system that works through Acceptiva to accept online donations and handle online registration for events. This nonprofit website is designed in Drupal with a full content management system that allows the organization to update content on their own.
Read the full Nonprofit Branding Case Study.