This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.

The video run in 2 segments of about 40 minutes each and includes:

• Howard Adam Levy, Principal of Red Rooster Group presenting an overview of the nonprofit brand evaluation process and how to manage all the different aspects of your marketing, examples of evaluating membership marketing materials, and tips for promoting your fundraising event and technology. (about 50 minutes)

• Rebecca Saidlower, Marketing Manager for the Jewish Education Project discussing the branding and marketing issues faced by her nonprofit organization in creating a consistent look and message for their various programs. (about 20 minutes)

• Brandy Wood, Marketing Manager for WBGO Newark Public Radio discussing the brand challenges of this public radio station in terms  of their logo, their on air personalities, and the challenge of trying to establish brand consistency in a culture that values improvisation. (about 20 minutes)

• Questions and answers about various nonprofit marketing issues faced by various audience members, including organizational naming, and marketing outreach issues. (about 20 minutes)

• Michael Feller, Adjunct Professor at Baruch moderates.

Let us know what you thought of the presentation. Leave a comment below.

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Brand Evaluator

This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. With this tool, you can examine your agency’s brand and all of its marketing materials to determine how professional, consistent, and accurate your marketing is. You can use these questions to identity your organization’s marketing strengths and weaknesses so that you can improve what’s working and fix what’s not. Download the tool and the presentation for a limited time.

Download the PDF of the Brand Evaluator Tool.
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Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

• See nonprofit brand case studies.
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• Contract Red Rooster Group for help with your nonprofit branding and marketing.