Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term [...]
Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have [...]
Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.
If your organization is considering changing its name, there's a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if [...]
Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This [...]
How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address [...]
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, [...]
I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a [...]
