CLIENT: Nancy Koltes at Home
We used the mini folder for the gift card as an opportunity to promote the Nancy Koltes at Home brand, featuring product photos and bright colors.
National Advertising Campaign
Our relationship with Nancy Koltes at Home extends over six years, during which time we have helped shape their brand as they have grown from 4 stores to 7. We design their national advertising campaign for lifestyle magazines, creating monthly ads that reflect the season and selecting and retouching images to convey the Nancy Koltes brand.
Products
We designed a series of Nancy Koltes branded products for their store. Scented shelf liner uses a pattern made from the logo while the labels for the linen water employ color bands to distinguish the various sizes and scents.
Bridal Package
To engage customers and to suit the elegant feeling of a wedding, the Bridal Registry package uses metallic silver. The kit includes the folder, a welcome letter, 8-page Gift Registry Form, FAQ Sheet, and a series of follow-up letters and postcards to inform registrants about the gifts they are receiving.
“We’ve been working with Red Rooster Group for six years and they have consistently delivered for us. We started with labels for our music CDs and they are now handling all of our marketing including our direct mail, packaging and national advertising campaign. From their strategic thinking about our issues to the creative details they have helped us to build our brand.
Howard is one of the few people I know that gets the big picture, but also has command of the smallest details like getting the images in our images just right. And I feel confident that he is looking out for our interests. He suggest ways that we can do things better, not just concerning design, but as an organization, for example, managing our budget more effectively or getting the best results from printing. Red Rooster Group really is much more than our design firm. They are an indispensable part of our business.”
—Karin Craig, Marketing Manager, Nancy Koltes at Home
Links
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- Contact Red Rooster Group for help with your marketing.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
