With this magazine, we launched the alumni association for the oldest camp in the United States. Red Rooster Group handled the complete writing, design and production of the publication. The magazine describes the association and membership levels and features articles profiling alumni.

In terms of design, we used this publication to relate to Incarnation’s brand as a fun, creative place, and to tie into the overall look that we established for their camper recruitment brochures. We developed the name and overall look for the publication, found interesting photos of alumni in the past, as well as newer alumni photos. The design has a hip look that connects the camping experience of yesteryear with the contemporary interests in camp.

RESULT
The magazine, which contains a reply envelope with a membership form, was distributed to 1,700 alumni, and immediately upon launching, resulted in several life members and more than $9,000 in membership dues.

Links

• See how we launched the camp’s alumni association.
• See Red Rooster Group’s other marketing for the camp.
• See nonprofit promotion case studies.
• Contact Red Rooster Group for help with your marketing.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.